Today we’re launching FastAF in New York City, giving New Yorkers the ability to discover the hottest products from premium, direct-to-consumer companies and local brands, and have them delivered to their doorsteps in two hours.
Through a network of dark stores, we are able to deliver the world’s products to consumers better, faster. Dark stores are micro-fulfillment centers that are strategically placed throughout New York City and Los Angeles. In the future, we’ll deliver to every neighborhood in the country. We help DTC brands to develop a passionate local following and robust presence — without needing a physical storefront.
We want customers to see us as the go-to shop for essentials, last-minute gifts, self-care treats for consumers to pets, to everything in between. The pandemic has accelerated buying behavior online, and with COVID cases on the rise and a long winter season ahead, we’re here to bring must-have items in a safe, expedient way.
With a two-hour delivery window of products from national brands including Nike, Aesop, and Sonos, to premium DTC brands like Glossier, Public Goods, and Byredo. This elevated user experience offers 1000s of products and more than 350 brands. At a time when consumers want — and miss — shopping locally, we’re offering a digital shopping experience that allows them to discover and support both new and beloved brands, and to receive products in a delivery window that was impossible before.
Our team of curators in NYC and LA discover the newest and greatest brands and ensure we’re stocked along with the established brand’s consumers are loving now. That’s everything from highly coveted deodorant to your favorite celeb’s hair care products and the latest masks and hand sanitizers.
The FastAF app is available now on iOS. Customers can now go straight to a single app and get these products within a few hours from tap to purchase. We also think returns should be as easy as you buy your products. We have rolled out the most convenient return experience in the world, with a courier picking up your return from your doorstep, within hours, in the window of your choice.
We can’t wait for New Yorkers to meet FastAF — your new local shop for all of life’s essentials.
Lee Hnetinka
CEO, Darkstore
